Chinese smartphone giant, Xiaomi, launches electric car
Chinese technology giant Xiaomi has officially unveiled its inaugural electric car model, marking a significant step into the automotive industry.
Xiaomi, recognized as the world’s fourth-largest smartphone manufacturer and a key player in various electronic devices, including tablets, smartwatches, headphones, and electric scooters, is setting its sights on becoming a global force in the highly competitive electric vehicle (EV) market.
In 2021, Xiaomi revealed its ambitious plans to enter the EV sector, aligning with a broader trend of major Chinese tech companies diversifying into this rapidly evolving industry. Lei Jun, the CEO of Xiaomi, took center stage in Beijing to introduce the SU7, a sedan slated for release in 2025.
The vehicle is designed to seamlessly integrate with Xiaomi’s software ecosystem, extending functionality across its diverse range of devices. Manufacturing of the SU7 will be entrusted to the local company BAIC.
Lei Jun articulated the company’s long-term vision, stating, “The goal is to become one of the world’s top five automotive manufacturers through 15 to 20 years of hard work.”
Xiaomi has strategically partnered with BYD, China’s largest electric automaker, for the supply of batteries for the SU7. Additionally, domestic battery giant CATL will contribute to powering the electric sedan.
The move into the electric vehicle market aligns with the broader trend in China, the world’s largest automotive market, where numerous tech companies are making substantial investments in the EV sector.
Notably, BYD secured a dominant position in China’s EV market in November, surpassing 300,000 units sold, far exceeding Tesla’s figures of over 80,000, according to data from the China Association of Automobile Manufacturers.
Xiaomi, founded in 2010, has achieved rapid growth by offering high-end devices at affordable prices, initially through online channels. However, the company faced challenges when it was placed on a blacklist by the United States in 2021, citing alleged links to the Chinese military.
The unveiling of Xiaomi’s electric car comes at a time when the global automotive landscape is experiencing a significant shift towards electric mobility.
The historical timeline of electric cars, as noted by energy.gov, dates back to 1893, and recent developments, such as Nissan’s release of the LEAF in December 2010, underscore the industry’s continuous evolution. As Xiaomi enters this dynamic sector, it aims to carve out a prominent position and contribute to shaping the future of electric transportation.